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It turns out Chad Ochocinco’s recent limited-edition charity cereal has been leading consumers to the wrong charity. Kroger, the company that released the star player’s “OchocincO’s” cereal in Kroger stores around the Cincinnati area last month, accidentally printed a sex line number in place of the ëFeed the Children’ charity number that sales proceeds were going to.

If this story could not get any worse, or better, depending on your humor, this slight mistake was realized by a nine-year-old Cincinnati girl who had called the number on speaker phone, only to get “the sluttiest girls your nasty imagination can dream” as a reply.

On his Twitter page last Thursday, Chad Ochocinco apologized for the mishap. “Awe man im bummed about the cereal number mixup on the cereal, trying to do good and got messed up, of all numbers why that one!!! Sorry.

“For those who were offended by the mixup my deepest apologies but i was only bringing awareness to a charity that im a huge part of, SORRY.”

Both Kroger and the Pittsburgh based PLB Sports Inc., which handles limited-edition star athlete merchandise, have also since apologized for the mistake.

Tara Sands, the mother who first overheard the mistake, told WCPO-TV news that she hopes this doesn’t† paint Chad in a bad light. “We don’t need anything to give our Bengals a bad name, especially Chad,” Sands told WCPO. “He’s obviously trying to do something great by doing this [for] ëFeed The Children.’”

I guess it can come as a relief to Chad that he is finally tangled in a controversy that has nothing to do with him. Controversy has tended to follow Chad throughout his career by his off the field reality television series and his elaborate touchdown celebrations.

So far this season, Ochocinco’s Cincinnati Bengals have gone 2-2, with their latest loss coming at the hands of the Cleveland Browns, a team that many believed to be the worst in the National Football League. Over the first four games, Ochocinco has only one receiving touchdown.

Luckily, there is a happy ending to this unfortunate debacle. Kroger has since withdrawn the cereal from its stores and replaced them with boxes that have the correct number. All the “porn flakes” that were taken off the shelves have since been donated to local food banks around the Cincinnati area. The cereal that is, not the boxes.

In case you would like to donate a few bucks to the “Feed the Children” organization, the number is 800-HELP-FTC or if you would like to donate a few bucks to your own charity, feel free to give 888-HELP-FTC a call.